Design Thinking Mini Master Class

Design Thinking is near and dear to my heart. Many comms professionals use a design thinking approach without even realizing it, but formally understanding and leveraging the framework helps us create narratives, content, and experiences that resonate with the humans we’re trying to connect with.

Folks are often so embroiled in the project or crisis they’re in the middle of that it’s easy to forget to put your audience back in the center. Design Thinking helps us empathize, ideate, and ultimately, execute communications strategies that work. I love sharing Design Thinking with anyone who will listen, and that’s what prompted this mini master class!